A founder we work with sent us a list of 14 things she wanted to launch in Q2: a lead magnet, a webinar series, a new service line, a partnership program, a brand refresh, a newsletter relaunch, a content calendar, a hiring plan, a team retreat. The list went on. She wanted to know which […]

Ask any leader of a growing company whether their team’s aligned, and you’ll get a thoughtful pause.  They’ll say “mostly,” or “we’re working on it,” or “we just had an offsite.”  What they won’t usually say is that misalignment has a price, and that they’re paying it every week, in cash and in time, whether […]

There is a particular kind of frustration that shows up in growing companies, usually around the time the team crosses 15 people. The founder hired a marketing agency. She hired an ops consultant. She bought the CRM, the project management tool, and the hiring software. Each piece is doing what it was bought to do.  […]